Creator and Brand Marketplace (NDA)
Product Designer Lead for a B2B2C influencer–brand marketplace startup
Due to confidentiality constraints, official product design cannot be shared. The screens and flows presented in this selected project have significantly and independently been redesigned in Figma with different content, structure, and visual design, and are entirely my own.
For further inquiries about NDA work please contact me.
How might we help brands efficiently identify and select the right creators for their campaigns with confidence?
Company
B2B2C Influencer Marketplace Startup
Location
Los Angeles, CA (Remote)
Role
Product Design Lead and Flutterflow Subject Matter Expert (SME)
Tools
Figma and Flutterflow
Duration
1 year and 3 months, May 2023 - Aug 2024
SELECTED PROJECT
I designed how brands can book creators, specifically curated and tailored to their product campaigns, through a "Campaign Calculator".
Company/Client Context
This undisclosed product is a mobile-first experience for a two-sided creator marketplace, a B2B2C platform enabling brands and influencers to collaborate on content campaigns through matching algorithms.
Challenges
While I cannot show the exact screens that required redesign, I have listed their challenges below.
It is difficult to display a comparative breakdown between creators in a table format as information becomes granular and unreadable for mobile users on a small screen
The UI of the screens are inconsistent and lack the language of a digital calculator that would be intuitive for brands to understand.
It is confusing to showcase how a brand would book creators through a "campaign calculator" as there are many inputs required
Impact
I designed complex workflows between brands and creators, such as discovery, evaluation, and collaboration, into a cohesive and scalable user experience.
As the lead Product designer and Flutterflow SME I…
1
Led a team of 8 designers to design onboarding flows, brand dashboard interfaces, and performance analytics to streamline influencer-brand matchmaking on Figma.
2
Worked with product managers and engineers to convert Figma screens into a functional Flutterflow app with Supabase backend integration.
3
Instructed the UX design intern group on how to design web and deviceresponsive screens within Flutterflow with weekly catch-up calls.
Enabled designs suitable for backend integration by
60%
Increased user testing satisfaction of the "campaign calculator" flow by
40%
Improved visual quality of screens and UI by
20%
design decisions
Calculator Input Redesign
The new design transforms the form from a long questionnaire into an interactive calculator that provides immediate feedback and helps users understand the relationship between budget, reach, and creator count.
Swiping Card Comparison
By shifting to a horizontal, swipeable card system, the design prioritizes readability and progressive disclosure, allowing users to focus on one creator at a time while maintaining a clear mental model for comparison. This interaction pattern also aligns with familiar mobile behaviors, making the experience more intuitive and efficient.
Product FLOW
The creator booking process is structured into a concise, five-step workflow, enabling faster, more confident decision-making for brands.
Final design
